Greenstarfish LLC
Case Studies: User-Generated Content
Maritime Aquarium: exploring social networking
The Maritime Aquarium already had myspace and facebook pages. The goal was to try sites with a more specialized audience and see if they generated any more web presence and ultimately, more aquarium visits.
A Connecticut Flickr group had a Meetup at the Aquarium, and it's a popular spot for photographers, so a Maritime Aquarium pool was created to collect photos of the aquarium.
- Technology cost: $0 (one free flickr account, one free flickr group)
- Other uses: press photos, a guide for first-time visitors
I ran a video contest on YouTube to promote the Penguins on the Loose program in the summer of 2009. Here's one of the videos submitted for the contest:
- Technology cost: $0 (contest rules shot with an existing camera and edited in iMovie, free YouTube account)